Privacy Policy

Last updated: April 2026



1. Who We Are


Graded ("we," "us," "our") is a deal intelligence site that helps readers make informed purchasing decisions. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit graded.com or interact with us through any channel including email, social media, or advertising.

If you have questions about this policy, contact us at [privacy@graded.com].



2. Information We Collect


Information you give us directly

  • Email address when you subscribe to deal alerts or newsletters

  • Name if you provide it when signing up

  • Preferences you set for deal categories or product types

  • Any communications you send us directly


Information collected automatically

  • When you visit our site, we and our third-party partners automatically collect:

    • IP address and approximate location derived from it

    • Browser type and version

    • Operating system and device type

    • Pages visited, time spent, and navigation path

    • Referring URL — the site you came from before landing on ours

    • Links clicked, including outbound affiliate links

    • Search terms used on our site if applicable


Information from third parties

  • We may receive information about you from:

    • Advertising platforms including Meta, Google, and Pinterest if you interact with our ads

    • Analytics providers that enrich usage data

    • Affiliate networks that report purchase conversions linked to our site


3. How We Use Your Information


We use the information we collect to:

  • Send deal alerts, newsletters, and product recommendations you have opted into

  • Personalize content based on categories or products you have shown interest in

  • Understand how readers find and use our site so we can improve it

  • Measure the performance of our content and affiliate links

  • Serve and measure advertising on our site and on third-party platforms

  • Build and refine advertising audiences on platforms like Meta and Google

  • Detect and prevent fraud or abuse

  • Comply with legal obligations

  • Respond to your questions or requests


4. Cookies and Tracking Technologies


We use cookies, pixels, and similar tracking technologies for the following purposes:

  • Essential cookies

    • Required for the site to function. These cannot be disabled without breaking core functionality.

  • Analytics cookies

    • We may use Google Analytics and potentially other analytics tools to understand traffic patterns, content performance, and user behavior in aggregate. These tools may set their own cookies. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

  • Advertising and retargeting cookies

    • We may use advertising pixels including the Meta Pixel and Google Ads tag. These allow us to:

      • Measure conversions when readers click our affiliate links or ads and make purchases

      • Build retargeting audiences to serve ads to past visitors on platforms like Instagram, Facebook, and Google

      • Build lookalike audiences of people similar to our readers for advertising purposes

    • These pixels may collect your IP address, browser information, and behavioral data on our site and share it with Meta and Google for the purposes above.

  • Affiliate tracking cookies

    • When you click an affiliate link on our site, the retailer or affiliate network sets a tracking cookie to attribute any resulting purchase to us. We earn a commission when this happens. The data collected by these cookies is governed by the retailer's or network's own privacy policy.

  • Email tracking pixels

    • Our email newsletters may contain tracking pixels that tell us whether an email was opened and whether links were clicked. This helps us understand what content is useful to readers.

    • You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality or mean you see less relevant advertising.


5. Advertising


Affiliate disclosure

  • We participate in affiliate programs including but not limited to Amazon Associates, and programs run by retailers and affiliate networks such as Commission Junction, ShareASale, Rakuten, and Impact. When you click an affiliate link and make a purchase, we earn a commission at no additional cost to you. Affiliate relationships do not influence our editorial coverage, verdicts, or scores.


6. Email Communications


If you subscribe to our newsletter or deal alerts:

  • We store your email address with our email service provider

  • We may track opens and clicks to understand engagement

  • We may segment our list based on interests or behavior to send more relevant content

  • You can unsubscribe at any time using the link in any email we send


Our email service provider may be Mailchimp, ConvertKit, Klaviyo, or a similar platform. Your data is stored on their servers and subject to their privacy policies in addition to ours.


7. Social Media


We maintain accounts on platforms including Instagram, TikTok, Pinterest, and others. If you interact with us on social media, those platforms collect and process your data under their own privacy policies.


We may use social media advertising tools including Meta Ads Manager and Pinterest Ads. These tools allow us to upload hashed email lists to create custom audiences and reach our subscribers or similar users with advertising on those platforms. Uploaded data is hashed before transmission and is not used by these platforms to identify you for other purposes beyond matching.


8. How We Share Your Information


We do not sell your personal information. We share data only in the following circumstances:

  • Service providers

    • We share data with third-party vendors who help us operate the site, send email, run analytics, and serve advertising. These vendors are contractually required to use your data only for the services they provide to us.

  • Advertising platforms

    • As described above, we share data with Meta, Google, and other advertising platforms for retargeting and audience building purposes.

  • Affiliate and retail partners

    • When you click an affiliate link, data about that click and any resulting purchase is shared with the relevant affiliate network and retailer for commission tracking purposes.

  • Legal compliance

    • We may disclose your information if required to do so by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, prevent fraud, or respond to a government request.

  • Business transfers

    • If Graded is acquired, merged, or its assets are sold, your information may be transferred as part of that transaction. We will notify you before your data becomes subject to a materially different privacy policy.


9. Your Rights and Choices


All users

  • Unsubscribe from email at any time using the link in any message

  • Contact us to request access to or deletion of your personal data


California residents (CCPA/CPRA)

  • You have the right to:

    • Know what personal information we collect, use, share, or sell

    • Delete your personal information, subject to certain exceptions

    • Correct inaccurate personal information

    • Opt out of the sale or sharing of your personal information

    • Non-discrimination for exercising your privacy rights

  • To exercise these rights, contact us at [privacy@graded.com]. We will respond within 45 days.


10. Data Retention


Email addresses are retained until you unsubscribe or request deletion

Analytics data is retained in aggregate and anonymized form

Server logs are retained for up to 90 days

Advertising audience data is subject to the retention policies of the relevant platforms


11. Data Security


We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.


12. Children


Our site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, contact us and we will delete it promptly.


13. Links to Third-Party Sites


Our site contains links to retailer and third-party websites. Once you leave our site, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any site you visit.


14. Changes to This Policy


We may update this policy from time to time. If we make material changes we will notify email subscribers and update the date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the updated policy.


15. Contact


For privacy-related questions, requests, or complaints: [privacy@graded.com]

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